Monday, July 27, 2009

Imagine Me An Expert

Here is what I learned about what was covered in the session I missed this morning, Business of You: Bloggers are Pioneers in a Post "Employee World." Sounds like it was interesting. I believe I can use some of this in my class.

Communicating Your Best

* How do you show up to meet other people?
* Understand your value before you pitch to others.
* How do you communicate your value?
* Think of 5 pitches to communicate within your community.

Getting the Business

* Focus on speaking engagements where people might be interested in your services. This enables you to build your profile and make you think about what you're doing and the message you want to send. Look at potential clients. It's business development. Be sure to find the right people in the room.
* Start local and tap into local networks. This can launch your global outreach.
* Writing is a small part of the work...getting freelance work is the 40 hr a week job.
* Virtual assistants will help with pitches.
* Protect your intellectual property.

Money Talk

* Have your strategic plan in place. How much will you charge and who is your audience.
* Look at what others are paying for sites like yours.
* Never take the first number they give you.
* Give a range in your proposal..."I can do this for that price and that for this price".
* Instead propose a package deal and add cushion. Focus on profit margin not hourly rate.
* Ask them "what's your budget? What are you thinking in price range".
* Ask the client what they value.

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